SMS Marketing is a marketing strategy
that is based on
sending SMS to a large number of people
from different parts of the country or
world. This is a scheme that has been
embraced by most of the giant companies
in Uganda such as Safaricom, Tuskys,
Naivas, Bata and many more. Small
businesses and companies haven’t been
left out since a lot of them have
adopted
this marketing magic and it yields
results for each of them.
SMS Marketing has a lot of advantages; it
has made it easy and comfortable for
both the company and the client. These
are some of the benefits of using SMS
Marketing;
1. You become personal to your
client.
There is nothing more important to a
company than developing a personal
connection to their clients. People
receive a lot of marketing emails and
they ignore them since they become a
nuisance and are sent to spam, the same
happens with the adverts on social media
since they become torture with flooded
notifications.SMS are way personal since
we only receive them from people who are
close to us, it is so hard for someone
to ignore an SMS since it could be
important. Every SMS that we receive is
personal and is treated with at most
priority. When you are always in your
customers’ inbox with relevant messages
you become part of them.
2. High Open Rate.
Most consumers open their messages more
than their emails or receive calls. This
makes it beneficial for your
company/organization. It is always
irritating for one to have a message pop
up all the time just because it is
unread. 98% of the messages you send
your clients are read and understood.
3. Cheap and high quantity
coverage.
Compared to other forms of marketing like
billboards and digital media SMS
marketing is pocket-friendly and the
best part is that it covers places other
forms of media cannot reach. For
example, Safaricom Limited is able to
market its new products and services in
Turkana, since there are ridiculously
cheap cell phones that the consumers
afford and access the message, the same
consumer will not be able to view a
billboard placed in Kampala by a
different company.
4. An apprehensive and easy way
of communication.
Compared to TV commercials, newspaper
ads, and billboards, you don’t need
models or a production crew you just
need the written message, this favors
your marketing team since they don’t
need to stretch a lot to come up with a
catchy idea. Your customers on the other
side will find the message short and
comprehensible.
5. Customer Interaction.
With SMS marketing your team is able to
directly interact with the customer
whereby they can get information on what
to upgrade, what to remove and what you
are doing right. Customers develop trust
since they are assured you care about
their needs and complaints. This
increases the chance of retaining them.
Becoming personal and a daily
communicator to your customers is a
huge step for a company and a great
hop to success, you can achieve this
through SMS marketing. Lucky for you
Kyakabi Telkom offers this service
at a great price.
If interested find us
on;
Email : telecom@kyakabi.com
Phone no: 0783171399
For more information: www.kyakabi.com
